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陈刚:“成功营销”不是一般的营销.而是走向成功的营销。中国企业在上世纪90年代才开始做营销(Marketing).我记得当年我就想不明白.这个词明明是市场(Market)的意思.为什么后面加了一个ing.就动词化了?当然.现在营销已经是普及的.而整合营销是在上个世纪90年代在全球成为一种有影响力的哲学。
Chen Gang: “Successful Marketing ” is not a general marketing, but a successful marketing. Chinese companies did not start marketing until the 1990s. I remember when I just did not understand it. The word clearly means “market.” Why did you add a verb behind it? Of course. Now Marketing is already widespread, and integrated marketing became an influential philosophy around the world in the 1990s.