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基于建设中国首个“生活圈媒体群”的战略部署,2006年,分众传媒进行了一系列收购以及对现有业务的整合。其“生活圈媒体群”概念,就是要让广告的接触点遍布各类都市主流消费人群的生活轨迹,并对他们产生直接的广告传播实效。
In 2006, Focus Media conducted a series of acquisitions and the integration of existing businesses based on the strategic plan of building China’s first “Living Circle Media Group.” Its concept of “living circle media group” means that the contact points of advertisements should be spread over the life tracks of all kinds of urban mainstream consumer groups and have direct effect on them.