医院形象是医院文化的外在展露。良好的医院形象来源于医院形成的优良医院文化。所谓医院形象，是指社会大众和医院职工对医院的整体印象与评价。主要包括诊疗质量、服务质量、服务态度、职工队伍的精神风貌、医院环境以及医院在社会公德、公益方面的形象等，反映了社会及职工 The hospital image is the external exhibition of hospital culture. A good hospital image comes from the excellent hospital culture formed by the hospital. The so-called hospital image refers to the overall impression and evaluation of the hospital by the public and hospital staff. It mainly includes the quality of diagnosis and treatment, service quality, service attitude, the mental outlook of the workforce, the hospital environment, and the image of the hospital in social morality and public welfare, reflecting the society and its employees.