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作为社会良知的守望者和社会进步的推动者,媒体的核心价值体现在新闻报道的公正性和公益性上。这也是媒体之所以存在并获取大众尊崇的道德标杆。但是近年来,在少数媒体上,出现了一种不好的趋势:新闻被相关利益群体所利用,只有利益没有公正,只为小众不为大众。当利益“攀附”上媒体,当利益群体成为新闻的幕后发布者,新闻和媒体就会发生变异,不但自身生命力和影响力不能维系,还会误导社会,损害社会利益。从这个意义上说,新闻报道底线的失守现象亟需引起整个媒体行业的重视。
As a watchman of social conscience and a promoter of social progress, the core values of the media are reflected in the impartiality and public welfare of news reports. This is also the moral benchmark for the media to exist and gain the respect of the general public. However, in recent years, there has been a bad trend in a few media. News is used by relevant interest groups. Only the interests are not impartial, only the minority are not the masses. When the interests of “clinging to” the media, when the interest groups become the news behind the scenes, news and media will be mutated, not only their own vitality and influence can not be maintained, but also mislead the community, damage social interests. In this sense, the fall of the bottom line of news coverage urgently needs the attention of the entire media industry.