从作品角度来讲,作为命题企业,从中能够收获一些成熟的作品,并且这些作品可以直接应用和投放。按投入产出比来说,有的作品通过广告公司做可能价格昂贵且创作周期长,但学院奖让我们在宣传推广的同时也能收获很好的作品。其次,我更看重的是,参加学院奖能够让品牌有一个很好的机会跟消费者进行接触。大学生是一个很有消费能力的人群,他们进入社会后会逐渐 From the perspective of the works, as a proposition enterprise, it can harvest some mature works, and these works can be directly applied and put into operation. In terms of input-output ratio, some works may be expensive and have a long creative life through advertising agencies, but the Academy Awards allow us to reap good works while promoting them. Secondly, what I value more is that participating in the Academy Award can give brands a good chance of getting in touch with consumers. Undergraduates are a very able-bodied people who gradually come into society