人情味：淡化广告商业气息的妙招陈桂良（浙江省金华供销学校）随着我国市场经济体制的逐步形成，市场竞争也日趋激烈。为充分发挥广告的促销作用，拓宽并占领消费市场，取得良好的广告效应，企业投入的广告费用也越来越大，然而投入的广告费用与取得的实际效益并非是成正... Human touch: Coupling advertising commercial atmosphere Chen Guiliang (Zhejiang Jinhua Supply and Marketing School) With the gradual formation of China’s market economy system, market competition is becoming increasingly fierce. In order to give full play to the promotional role of advertising, to expand and occupy the consumer market, to achieve a good advertising effect, the advertising costs invested by enterprises are also increasing, but the advertising costs and the actual benefits achieved are not justified...