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论文从分析九十年代国内外经营环境出发,展望了沿海地区经营战略的格局。提出了双重机制下的三种主要经营战略模式与主要特点:双重机制下经营战略的权变性与多方案性。并探讨了国内外两个市场的协调问题、职能战略的完善和精神文明建设问题。
From the analysis of the operating environment at home and abroad in the 1990s, the paper looks forward to the pattern of business strategies in coastal areas. Three main business strategy models and main characteristics under the dual mechanism are proposed: the change of the business strategy under the dual mechanism and the multi-programme nature. It also discussed the coordination issues in the two markets at home and abroad, the improvement of functional strategies and the issue of spiritual civilization construction.