过去做品牌营销,创意和媒体一般都是分开的,分别有创意代理公司和媒介代理公司。创意公司的人会在一起做一个头脑风暴,然后给品牌主几套方案,让品牌主来选择,品牌主可能也是一拍脑袋,觉得哪个创意好就选哪个。然后再去找媒体,通过媒体把这些品牌的创意传播出去。随着技术的发展,品牌主的这种传统的营销方式也正在被改变,特别是大数据的出现,它可以让我们真正地把创意 In the past to do brand marketing, creativity and media are generally separate, respectively, creative agency and media agency. Creative company people will be together to do a brainstorm, and then give the brand several sets of programs, so that the brand owner to choose, the brand may also be a racket head, which idea is good to choose which one. Then go find the media, through the media to spread the ideas of these brands out. As technology evolves, this traditional marketing approach for brand owners is also being changed, especially with the emergence of big data that allows us to really bring ideas