博物馆在红色旅游中承担着讲解和记录的作用,但旅游商品开发的长期滞后限制了博物馆功能的延续,由于各级部门不重视,所有权和经营权的不统一使得红色旅游目的地没有开发特色旅游商品的积极性,面对这样的市场空间,民营博物馆走出了一条特色的发展之路,在突破传统材料限制和增加商品文化内涵,扩宽旅游商品功能上进行了探索,取得了可观的经济效益。 The museum takes on the role of explaining and recording in the red tourism. However, the long-term lag of tourism product development limits the continuation of the museum’s functions. Due to the neglect of the departments at all levels, the non-uniformity of ownership and management makes the red tourism destinations fail to develop special tourism In the face of such market space, private museums have stepped out of a unique development path, explored the limitations of traditional materials and increased the connotation of commodity culture, and broadened the functions of tourism products, and achieved considerable economic benefits.