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【摘 要】
：
本文通过分析汽车在产品开发和战略决策的过程中消费者信息的重要性,阐述了企业作为一个运作整体,消费信息对其的重大影响,并探讨了传统的信息采集方法,在理论和实践的过程中
【机 构】
：
湖北汽车工业学院经管学院,东华大学旭日工商管理学院,
【出 处】
：
现代营销(学苑版)
【发表日期】
：
2012年07期
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