企业品牌的内涵在一定程度上反映了企业文化,它不仅是对外进行销售的利器,也是对内科学管理的道德力量。企业文化是企业在长期生产经营中形成、累积,经过筛选、提炼并倡导的一套优良作风、行为方式及价值观念。企业品牌则是经过不断提炼的企业文化的精髓,是企业灵魂和生命力的集中体现。金泰恒业公司提出“要用五年时间,全力打造金泰恒业知名品牌”的战略目标。这一企业文化 The connotation of corporate brand to a certain extent, reflects the corporate culture, it is not only a weapon for sales outside, but also the moral force of the scientific management. Corporate culture is formed in the long-term production and management, accumulated, filtered, refined and advocated a set of good style, behavior and values. Corporate brand is refined essence of corporate culture is the embodiment of corporate soul and vitality. Jintai Hengye company proposed “To use five years, to create Jintai Sunny well-known brand ” strategic goal. This corporate culture