企业文化是在一定的社会历史条件下，一个企业或一些经济组织长期形成而被公众普遍认同的价值观念、企业精神、英雄模范、行为准则、文化环境、产品品牌及经营战略等的集合体；是一种凝聚人心以实现自我价值、提升企业竞争力的无形力量和资本；是企业员工在从事商品经营活动中 Corporate culture is a collective of values, entrepreneurship, heroic models, codes of conduct, cultural environment, product brands and business strategies that have long been shaped by a single enterprise or some economic organizations and are generally recognized by the public under certain social and historical conditions. Is a kind of invisible people to achieve self-worth, enhance the competitiveness of enterprises invisible forces and capital; is engaged in business activities in the business of goods