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广告是商品经济下的产物,是人类交流信息的一种方式,它在无形中影响人们的消费观念,是目前最有效的商品推广方式之一。如何制作出具有创意独特、画面精美、引人入胜、互动效果好的基于Flash动画技术的广告来吸引受众群体的关注,从而达到宣传推广产品的目的,是广告设计师需要重视的问题。本文探讨了如何设计Flash动画广告与智能投放系统,以便更好地宣传和推广商品。
Advertising is the product of the commodity economy is a way for people to exchange information, it virtually affects people’s consumption concept, is one of the most effective ways to promote goods. How to create an advertising based on Flash animation technology with unique creative features, exquisite pictures, attractive and interactive effects to attract the attention of the audience so as to achieve the purpose of promoting the products is an issue that the advertisement designer needs to pay attention to. This article explores how to design Flash animation ads and smart delivery systems to better promote and promote products.