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在电力体制改革继续深化的新形势下,对电力营销提出了更新、更高的要求,电力营销已成为供电企业的核心业务。营销工作质量的好坏直接关系着企业的生存和发展。现在营销管理创新方面进行探讨和研究,提出了适应市场经济发展的新的电力营销理念,营销体制和营销策略,为一般供电企业制定自己的营销管理策略提供了基本思路。
Under the new situation that the reform of power system continues to deepen, new and higher requirements have been put forward on power marketing. Power marketing has become the core business of power supply enterprises. The quality of marketing work directly related to the survival and development of enterprises. At present, the marketing management innovation is discussed and researched, and the new power marketing idea, marketing system and marketing strategy that adapt to the development of market economy are put forward, which provides the basic idea for the general power supply enterprise to formulate its own marketing management strategy.