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当前南漳县旅游业存在的主要问题是旅游业关联带动作用不强以及忽视绿色休闲旅游项目的开发,对此,切合实际地提出了南漳县旅游业应该走政府主导的乡村旅游发展之路。以此为基础,结合西方国家发展乡村旅游的经验,重点分析了南漳县政府主导的乡村旅游发展道路的具体策略．认为:(1)要做好规划设计,突出重点,有序开发;(2)在开发过程中必须坚持以农为本,关注农民切身利益,注重建设质量,实现农业、农村社会和谐发展;(3) 要实行专题负责,加强协调。(4)具体操作模式可以借鉴碧峰峡模式;(5)注重社会参与、合作,实现多方共赢; (6)政府要主动积极地承担责任,给予必要的、力所能及的支持。
At present, the main problems existing in the tourism industry in Nanzhang County are the weak driving effect of tourism-related links and the neglect of the development of green leisure tourism projects. In this regard, it is proposed that Nanzhang County’s tourism industry should take the road of government-led development of rural tourism . Based on this, combined with the experience of western countries in the development of rural tourism, this paper mainly analyzes the specific strategies of Nanzhang County government-led rural tourism development. (2) In the process of development, we must adhere to the principle of focusing on agriculture, paying attention to the vital interests of peasants, paying attention to the quality of construction and realizing the harmonious development of agriculture and rural areas; (2) 3) to implement thematic responsible for strengthening coordination. (4) The specific mode of operation can learn from the Bifengxia model; (5) Pay attention to social participation and cooperation so as to achieve multi-win-win situation; (6) The government should take active and responsible responsibilities and give necessary and sufficient support.