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以视频网站的法人或其运营组织为主体,符合“由该主体主持创作、代表该主体意志创作、由该主体承担责任”这三个条件之一的作品,就是视频网站的作品。视频网站作品的衍生品(产品和服务类)开发,是其应对创意缺位的必然选择,它能使视频网站从视频分享平台演变为创意媒体,它表现为作品表达形式的创新、发行渠道的拓展、消费终端的利用、授权和许可商品的生产与销售、授权和许可服务的提供等,并具有“同质、互补”这两种基本形式,以及“独立开发、全部授权他人开发、独立(或参与)开发一部分”这三种模式。与视频网站作品衍生品开发相关的产业价值链构建,包括本体、整合、联动这三个层面,以及融合、拓展、升级这三个范畴。
To the video site’s legal entity or its operating organization as the main body, in line with “by the main body creation, on behalf of the main body will be created by the main responsibility ” one of the three conditions of the work is the video site works. The development of derivative works (products and services) of video website works is the inevitable choice for its lack of creativity. It can make video websites evolve from video sharing platform to creative media. It manifests itself in the innovation of forms of expression, distribution channels Expansion, the use of consumer terminals, the production and sale of licensed and licensed goods, the provision of licensing and licensing services, etc., and the two basic forms of “homogeneity and complementarity” as well as “independent development and full empowerment of others to develop , Independent (or involved) to develop part of the ”three models. The construction of the industrial value chain related to the development of the derivative works of the video website works includes the three aspects of ontology, integration and linkage as well as the integration, expansion and upgrading of these three categories.