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市场经济给中国经济带来了活跃,也提高了人们的消费水平,在满足了基本生活需求之外,人们有了投资理财的愿望,但是很长时间以来都稀缺真正专业性的经济节目,然而“第一财经”专业媒体品牌的整合给经济节目注入了生命力,四年多来,它作为国内唯一为专业投资者设立的频道,涌现出了大量的精品栏目。本文基于此分析了第一财经频道节目制作时所采用的一些方略,力图寻找经济频道节目打“经济”牌的方略,以求为专业性的经济节目提供一些参考。
The market economy has brought about an active economy in China and raised the level of people’s consumption. Apart from meeting the basic needs of life, people have the desire to invest in wealth management, but have for a long time scarce real professional economic programs. However, “First Financial ” professional media brand integration into the vitality of economic programs, for more than four years, as the only channel set up for professional investors, emerged a large number of high quality section. Based on this, this paper analyzes some of the strategies adopted in the production of CBN Channel, and tries to find a strategy of economic channel program playing “Economic” brand in order to provide some reference for professional economic programs.