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改革、开放以来,随着社会主义商品经济的发展,我国的广告业也不再沉寂了。1979年1月28日17时05分,上海电视台播出了“参桂补酒”的广告,为我国广告业的复苏拉开了序幕。从此,我国广告业从无到有,从小到大,以空前的高速度蓬勃发展。截至1992年底,全国广告经营单位达1.66万个,为1981年的14倍;广告营业额达67.8亿元,年均增长40％。1993年仍呈旺盛的发展势头。
Since the reform and opening up, with the development of the socialist commodity economy, China’s advertising industry has ceased to be silent. At 17:05 on January 28th, 1979, Shanghai TV broadcasted an advertisement for “Guangxi Liquor,” which kicked off the recovery of China’s advertising industry. Since then, China’s advertising industry has grown from scratch, from small to large, and flourished at unprecedented high speeds. As of the end of 1992, there were 16,600 advertisement business units in China, which was 14 times that of 1981. Advertising revenue reached 6.78 billion yuan, an average annual increase of 40%. In 1993, it still showed a strong momentum of development.