目前,电子邮件这个互联网用户最常用的网络工具,正以其快捷、低成本运作及信息披露的透明性等独特优势成为厂商开展营销活动及塑造品牌的新宠,也逐渐成为网民购物的重要选择。因此企业必须掌握一些有益且正确的运作策略和技巧,才能充分挖掘电子邮件营销的巨大潜力。 At present, the most commonly used network tool for Internet users, such as e-mail, is becoming the new darling of manufacturers in marketing activities and brand building due to its unique advantages of fast, low-cost operation and transparency of information disclosure. It has also gradually become an important choice for Internet users to shop. Therefore, enterprises must have some useful and correct operational strategies and techniques in order to fully tap the great potential of e-mail marketing.