谈到商标,或许首先应该从有关商标的误区说起。我觉得,现在很多企业主在商标申请方面第一误区就是:起商标名时,太爱“高大上”了。我曾接触过这样一位大连企业家,他自己草拟了将近200个商标名字,整整写满了3张纸,但最终只有其中5个名字能够通过商标核准。而他想出的这些名字,都犯了一个毛病:彻底的“高大上”。比如,净是一些带有万、亿、兆、达、鑫、富等字眼儿,且响亮上口、吉祥大气的名字。这类名字固然好,却往往早就被人家注册成 When it comes to trademarks, perhaps we should start with the misunderstanding of the trademark. I think now many business owners in trademark applications is the first error is: from the trademark name, too love “tall ” of the. I came into contact with such an entrepreneur in Dalian. He drafted nearly 200 trade names and filled it up with 3 sheets of paper, but in the end, only 5 of the names were approved by the trademark. And he came up with these names, have made a mistake: a thorough “tall on ”. For example, the net is some with million, billion, trillion, up, Xin, Fu and other words children, and catchy, auspicious atmosphere of the name. Although such names are good, they are often registered as early as others