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以软件、信息、通信产业为主体的知识经济,利用互联网进行交易,将对企业的传统经营活动提出挑战。 经营和变易内容的影响。工业经济时代知识、技术含量低的实物产品将被知识、技术密集型的产品所取代。信息、服务、专利、技术、知识产权等将成为经营活动的主要交易对象。 经营和交易的方式的影响。工业经济时代传统的商业形态、流通渠道、营销方式将发生根本转变。知识经济时代发展起来的电子商务使各种商品性交易可通过电子网络来实现。卡夫通用食品公司建立了3000万顾客的个人档案,世界上最大的百货商店澳尔——马特公司,其进货、销货完全由信
The knowledge economy with software, information, and communication industries as its main body and the use of the Internet for transactions will challenge the traditional business activities of enterprises. The impact of business and change content. In the industrial economy era, physical products with low knowledge and technology content will be replaced by knowledge- and technology-intensive products. Information, services, patents, technologies, intellectual property, etc. will become the main trading objects of business activities. The impact of the way of operation and trading. In the era of industrial economy, the traditional business forms, distribution channels, and marketing methods will undergo a fundamental transformation. Electronic commerce developed in the era of knowledge economy has enabled various commodity transactions to be realized through electronic networks. Kraft General Foods has established a personal profile of 30 million customers. The largest department store in the world, Aal-Mart Corporation, is fully trusted by its purchase and sales.