大数据时代背景下,数量级式增长的信息,企业营销发生深层次的变革。企业需要重点关注大数据时代对营销带来的影响,正确评估大数据时代企业营销风险,把握营销风险转化机制,给出相应的防范对策,有机结合大数据时代和企业营销工作,分散企业营销风险。 Under the background of big data era, the information of exponential growth and deep changes in corporate marketing. Enterprises need to focus on the big data era of marketing impact, the right to assess the era of big data business marketing risk, grasp the marketing risk conversion mechanism, give the appropriate countermeasures, the organic combination of big data era and enterprise marketing, decentralized business marketing risk .