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可口可乐公司首席营销官JoeTripodi最近在《哈佛商业评论》撰写文章,阐述了这家快消品巨头将如何应对社会化营销的变革潮流,其观点如下:“接受消费者能够创造比你们更多的信息的事实。”在YouTube上关于可口可乐的内容有1.45亿次观看,然而只有2600万次观看的是可口可乐自己创造的内容。
Joe Tripodi, Coca-Cola’s chief marketing officer, recently wrote an article in the Harvard Business Review explaining how the FMCG giant will respond to the changing trends of social marketing, as follows: “Accept consumers to create more than you Information. ”" There were 145 million views on Coca-Cola on YouTube, but only 26 million views were made by Coca-Cola itself.