如何挖掘西部地区的自然和文化资源，构建良好的区域经济环境，是西部大开发战略题中应有之义。我们应努力建立西部文化与电视产业的互动发展关系，使西部人文环境有效地转化为人文资源优势，建构西部区域文化与“电视经济”发展战略，从而改变目前两者的生态失衡格局，推动西 How to tap the natural and cultural resources in the western region and build a sound regional economic environment are the proper meanings of the strategic development of the western region. We should make every effort to establish the interactive relationship between culture and television industry in western China so that the humanistic environment in western China can be effectively transformed into the advantage of human resources and the strategy of developing regional culture and television economy in western China can be changed so as to change the current ecological imbalance between the two and promote the development of western