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当今,新技术力量的推动产生了新媒体,导致了信息传播方式和阅读习惯的变化,过去那种由传统媒体垄断信息、单向传播的格局已被一种更具公平、民主、平等、互动的双向传播模式所取代。读者利用网络参与到新闻信息的报道中来,不仅是纸媒利用新媒体迎合读者的方式,也是传统媒体适应社会和时代发展的表现。如何以创新驱动发展,通过报网融合来应对挑战,是每个传统媒体都应该思考的问题。
Nowadays, the promotion of new technology forces has created new media, leading to changes in the mode of information dissemination and reading habits. In the past, the one-way pattern of monopolizing information by traditional media has been replaced by a more equitable, democratic, equal and interactive Two-way transmission mode replaced. Readers use the Internet to participate in the coverage of news and information, which is not only a way for paper media to cater to readers using new media, but also a manifestation of traditional media adapting to the development of society and the times. How to drive the development with innovation and deal with the challenges through newspaper net integration is a question that every traditional media should think about.