只关注广告人或创意奖是不够的,人才危机背后传承的断位,广告业经营的根本问题等等这些广告人不愿面对,也不太公开讨论的东西才是最重要的。我想用一个例子作为对广告人才看法的引子。有个子侄辈就读于加拿大,毕业后在北京一家有名的4A公司实习。实习结束后,他顺利地留在了这家公司。他喜爱广告,有志于广告这一行。虽然他做的只是普通的AE,拿的薪水 It is not enough to focus solely on advertisers or creative awards, the inheritance of the talent crisis, the fundamental problems of the advertising industry, etc. What advertisers do not want to face or discuss too openly are the most important. I would like to use an example as a guide to advertising talent. There is a niece who studied in Canada, after graduating in Beijing, a well-known 4A company internship. After the internship, he successfully stayed in the company. He likes advertising, interested in advertising this line. Although he does only ordinary AE, take the salary