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近年来,新旧媒体同时面临这样一个问题:无论是典型报道还是非典型报道,无论是突发事件报道还是经常性报道,都面对同质、同题新闻的困惑。如何摈弃传统的“烤全羊”式烹饪方法,对报道材料进行合理切割,从而根据不同层面受众的需求,加工出各具特色的新闻产品,成为媒体人不断思索的一个问题。本期专题,约请部分学界和业界的同仁,从不同侧面,就如何进一步搞好独家报道进行了积极探讨。
In recent years, both the old media and the young media face the same problem at the same time. Whether it is a typical report or an atypical report, whether it is an emergency report or a regular report, it is confronted with the confusion of news of the same quality and the same title. How to abandon the traditional “roast whole lamb ” cooking method, the reasonable cutting of the reported material, so that according to the needs of different audiences, processing different characteristics of the news products, media people continue to think about a problem. In this issue, some academic and industry colleagues are invited to discuss actively on how to further improve the exclusive coverage from different aspects.