公共媒体的读者舆论塑造形于受众对大众文化文本的解读。受众解读大众文本方式“权且利用”的文本剖析是读者舆论的形态根源,它令自我经验在大众文本中找到应和并反馈于文本的再创造。“权且利用”的文本解读展现了舆论塑造中自我经验与公共经验的矛盾原因也指明了看待读者舆论的方式。 Public Opinion of Public Media Shapes the Audience’s Reading of Popular Culture Texts. The textual analysis of the audience’s interpretation of the popular text “right and use ” is the morphological root cause of reader’s opinion. It makes self-experience found in the mass text and feedbacks to the re-creation of the text. “Right and use ” text interpretation of the public opinion shows the contradiction between self-experience and public experience, also pointed out that the reader’s opinion of the way.