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体育从竞技性到休闲娱乐的转变,是城市休闲消费水平提升的表现。将体育休闲化与旅游相结合是提升城市休闲水平,改善城市旅游体验品质的新方向。依托RMP的分析框架,通过对扬州体育休闲旅游资源(R性分析)、市场(M性分析)、产品(P性分析)三个方面的研究分析,勾勒出扬州体育休闲旅游开发的现状,影响因素及存在问题,并相应提出关于开发城市体育休闲旅游的相关设想。
Sports from competitive to recreational changes, is the improvement of urban leisure consumption performance. The combination of sports recreation and tourism is a new direction to enhance the urban leisure level and improve the quality of urban tourism experience. Relying on the RMP analysis framework, this paper draws the outline of the status quo and influence of the development of sports leisure tourism in Yangzhou through the research and analysis of three aspects of sports leisure tourism resources (R), market (M) and product (P) Factors and problems, and put forward corresponding ideas on the development of urban sports leisure travel.