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广告学专业作为应用型学科,具有很强的实践性。如何增加广告学专业教学的实践性,为学生提供一条将所学专业知识应用于社会实践的途径,是各高校正在积极探索的问题。本调查报告通过对全国广告行业人士以及广告专业实习生的问卷调查,以期了解我国广告专业实践教学实习的状况,以及他们对实践教学实习模式的态度,从而及时指导我校广告专业现阶段实践教育的重点,同时为广告教育提供一些微薄的参考。
Advertising major as an applied discipline, with strong practicality. How to increase the practicality of teaching major in advertising and provide students with a way to apply what they have learned to social practice is an issue which colleges and universities are actively exploring. The survey report through the survey of the national advertising industry professionals and advertising interns to understand the status of China’s advertising practice teaching internship and their attitudes towards practice teaching internship so as to promptly guide our advertising practice at this stage of practical education The focus, at the same time for advertising education to provide some meager reference.