论文部分内容阅读
媒介融合背景下,党报的转型包含话语方式的转变。本文以人民日报和其微信公号——“侠客岛”和“学习小组”对9月“习奥会”报道为例,对比不同平台话语方式的差别,探究党报在融媒体平台的信息表达,所呈现出的个性化、娱乐化和碎片化等特点。
Under the background of media integration, the transformation of party newspapers contains the change of discourse style. This paper takes People’s Daily, WeChat account-> “Knight Island” and “Study Group” as examples to report the September “Xi’ai Games”. By comparing the difference of discourse styles between different platforms, Media platform information expression, presented by the personality, entertainment and fragmentation and so on.