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在计算机技术高速发展的今天,无论是在广告创意、特效处理和虚拟现实的技术处理中都需要借助于计算机的三维动画技术的支持。因此,本文的主要目的就是分析三维动画影视广告对受众心理的影像。从而使得广告设计人员能够在现代影视广告的制作中通过合理的使用三维动画技术,关注受众心理,为受众群体创造一个虚拟与现实相结合的,亦真亦幻的惊人的视觉特效和完全自由的创意空间。
In today’s rapid development of computer technology, both in advertising creatives, special effects processing and virtual reality technology processing need to rely on the computer’s three-dimensional animation technology support. Therefore, the main purpose of this article is to analyze the video of 3D animation film and television audiences. So that advertising designers in the production of modern television advertising through the rational use of three-dimensional animation technology, pay attention to the audience psychology, for the audience to create a combination of virtual and reality, also incredible amazing visual effects and completely free creativity space.