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三、四年前,当夏新决心打“品牌王牌”的时候,消费者对它的认识可能还只是停留在其“精锐”产品DVD上,未能体会出这个品牌的决心和苦心。但在最近短短两年内,夏新一跃跻身为中国通讯、IT、消费电子行业的“排头兵”之列,特别在今年的3月27日,当消费者观看央视五套全程直播的夏新厦门国际马拉松比赛的同时,不由地为夏新“动,就有可能”的品牌精神打动。消费者在这盛大的体育赛事中重新感受夏新的时候,不由得为她高明的“三级跳’而折服。中高端精品形象为品牌“助跑” 1997-1998年间,夏新在传统的影音
Three or four years ago, when Amoi decided to play the “brand trump card”, consumers may only stay on its awareness of the “elite” DVD product, failed to understand the brand’s determination and painstaking. However, in just two short years, Amoi jumped into the ranks of the “vanguard” of China’s communications, IT and consumer electronics industries. In particular, on March 27 this year, when consumers watched Amoi’s five live broadcasts of Amoi Xiamen International Marathon at the same time, could not help to Amoi “move, it is possible” brand spirit impressed. Consumers in this grand sports event to re-feel Amoi, could not help but her brilliant “triple jump.” High-end boutique image for the brand “run” 1997-1998, Amoi in the traditional video