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在移动互联的新媒体时代,公众的旅游行为和方式,企业的旅游营销,政府的地方旅游形象推广,均发生了深刻变化,掌握和创新营销模式具有重大时代意义。分析江西旅游目的地新媒体营销的可行性与必要性,首创九江“政府+高校+企业”旅游新媒体营销协同创新模式,提出江西省“政府+高校+企业”旅游新媒体协同创新模式推广建议及措施。
In the new era of mobile internet, profound changes have taken place in the public’s tourism behavior and methods, corporate tourism marketing and government’s promotion of local tourist images. It is of great historical significance to grasp and innovate the marketing model. This paper analyzes the feasibility and necessity of marketing new media in Jiangxi tourism destination and initiates the synergistic innovation model of Jiujiang “government + university + enterprise ” tourism new media marketing and puts forward the synergy of tourism “government + university + enterprise ” tourism new media in Jiangxi Province Innovative models to promote the recommendations and measures.