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人们通常崇尚独立思考,因此也就推崇各种第一。所以主动选择做新产品市场的“追随者”有悖于传统。但无数公司正是靠这样做赚大钱的。产品市场专家把这叫做“追随策略”。
People generally advocate independent thinking, and therefore respect all kinds of firsts. Therefore, the initiative to choose to do new product market “followers” is contrary to the traditional. But countless companies make big money by doing just that. Product marketing experts call this “follow-up strategy.”