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地铁新主意,媒体新方向——聚焦地铁媒体创新趋势论坛以“追随地铁新‘主意’”为主题,地铁媒体创新趋势论坛在广州隆重举行。本次论坛由广州地铁资源经营事业总部与百灵时代传媒集团有限公司联合主办,来自全国8大城市地铁业主方、国际4A广告公司、央视调研公司、北京大学与暨南大学等行业代表和专家学者齐聚一堂,分享和交流专业行内信息与技术。论坛以创新“百灵闪拍”客户端体验区互动方式拉开帷幕,围绕“互动媒体新时代下地铁媒体的发展需求”、“未来地铁环境的发展及所需的支持”、“‘三屏联动’推动城市传播新体系带来的地铁媒体创新走向”及“全媒体时代地铁广告的新技术与媒体升级”等专题展开深入交流与研讨,共同交流探索全媒体时代下的地铁媒体创新技术发展趋势和意义。(QXM)
Metro’s New Idea and New Media Direction - Focusing on Metro Media Innovation Trends Forum With the theme of “Following the New Metro Idea”, the Metro Media Innovation Trend Forum was held in Guangzhou. The forum was jointly organized by the Guangzhou Subway Resource Business Headquarters and Braun Times Media Group Co., Ltd., with representatives from industry leaders and experts and scholars from 8 major cities in China, international 4A advertising companies, CCTV research companies, Peking University and Jinan University Get together to share and exchange information and expertise in the industry. The forum kicked off with the interactive “Lark Flash” client experience area, focusing on the development needs of the Metro Media in the new era of interactive media, the development of the subway environment in the future and the support needed, , “Three-screen linkage” to promote the new system of urban communication brought about by Metro media innovation “and ” all-media era subway advertising new technology and media upgrade "and other topics in-depth exchange and discussion, exchange and exploration Development Trend and Significance of Metro Media Innovation Technology in Media Times. (QXM)