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新媒体和分众化传播的浪潮让传统纸质媒体正遭遇多方面冲击,挣扎于新媒体、电子媒体和大众化纸质媒体夹缝之中的专业杂志更是面临着重重挑战。然而成都日报报业集团主办的专业地产周刊《先锋·居周刊》却在此时上演了“零成本启动”、“创办当期盈利”、“在最短的时间里跻身中
The wave of new media and mass media spread has hit the traditional paper media in many ways. The challenges of struggling professional journals caught between the new media, the electronic media and the popular mass media are facing many challenges. However, Chengdu Daily Daily Newspaper Group organized by the professional real estate weekly “Pioneer Habitat Weekly” at this time staged a “zero-cost start”, “founder of the current profit,” among the shortest time among the