“在针对老客户的集邮业务营销中,除了产品形式的创新外,我们还应该更多地关注开发细节。”近日,谈起不久前成功开发的新华人寿保险总公司成立十六周年集邮项目,北京市东区安贞邮电局副局长董凯依然感触颇深。在他看来,正是细节服务帮助他们成功拿下了这笔价值160余万元的集邮项目订单。作为一家全国知名的保险企业,新华保险在全国拥有34家省级分公司。2012年7月的一天,安贞局营销员在 “In the philatelic marketing for the old customers, in addition to product innovation, we should pay more attention to the details of the development. ” Recently, talked about the recently successful development of Xinhua Life Insurance Company set up sixteenth anniversary Philately Dong Jing, deputy director of Beijing Ahn Jung Post Office still deeply touched. In his opinion, it is the details of the service to help them successfully won the 160 million yuan worth of philatelic items orders. As a well-known national insurance company, Xinhua Insurance has 34 provincial branches throughout the country. One day in July 2012, Anzhen bureau marketing staff at