项目评估 估计公司对政府政策的变化作出如何反应时,需要了解公司和政府如何衡量一个项目的价值。 公司用投资回报率来衡量价值。其收益是按所产生的全部现金流量来计算的。当人们认为某项目可能产生的收益大于整个企业按风险调整的资本成本时,他们就会投资。项目的风险越大,人们要求获得的收益就越高。公司的估计被称为 Project Evaluation When estimating how a company reacts to changes in government policies, it needs to understand how companies and governments measure the value of a project. Companies use value-at-money to measure value. Its earnings are calculated based on the total cash flow generated. When people think that the revenue that a project may generate is greater than the entire company’s risk-adjusted cost of capital, they will invest. The greater the risk of the project, the higher the income people demand. The company’s estimate is called