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手机自身既是具备通信功能的重要通讯技术平台,同时还是兼具跨媒体传播功能性和可移动性的媒体平台。通过手机媒介载体传播中国传统优秀文化,是当前出现的一种文化趋势。它使中国传统文化的传播渠道有了新的路径,并且这种路径的互动模式、反馈机制、便捷特性较以往传播渠道更为高效。今后,如何更为有效构建手机媒体对传统文化的传播新平台,还值得各方高度关注。
The mobile phone itself is not only an important communications technology platform with communication capabilities, but also a media platform that combines cross-media communication functionality and mobility. Dissemination of the traditional Chinese fine culture through the mobile media carrier is a current cultural trend. It has taken a new path for the dissemination of traditional Chinese culture, and the interactive mode, feedback mechanism and convenient features of this path are more efficient than the previous ones. In the future, how to build a new platform for the traditional media of mobile phone media to be more effectively constructed still deserves all parties’ attention.