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跨境电商的快速发展为应用型本科商务英语教学提供了新的方向与平台,自然也应成为商务英语顺应市场变化,课程改革的新方向。商务英语教学应从人才培养目标、课程内容设置、教学模式转变、产教融合等方面进行全方位的改革,培养“商务英语+跨境电商”复合应用型人才,以符合市场对跨境电商人才能力的需求。
The rapid development of cross-border e-commerce has provided a new direction and platform for applied undergraduate business English teaching and should naturally be the new direction for business English to adapt to market changes and curriculum reform. Business English teaching should carry out all-round reform in terms of personnel training objectives, curriculum content setting, teaching mode transformation, integration of production and teaching, etc., and cultivate “composite talents of Business English + Cross-border E-commerce” to meet market demand for cross-border E-commerce talent ability needs.