日本作为报业大国,在新媒体的冲击下,采取创新策略,发展得非常好。本文从日本报纸数字化发展背景入手,对日本报纸数字化发展战略进行分析,探讨日本报纸数字化发展战略对我国报纸发展的启示,以期为我国报纸提供参考和借鉴。 Japan, as a newspaper nation, has taken an innovative strategy under the impact of the new media and has developed very well. This paper starts from the digital background of Japanese newspapers and analyzes the digital development strategy of Japanese newspapers and discusses the enlightenment of the digital development strategy of Japanese newspapers on the development of our newspapers so as to provide reference for our newspapers.