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恒基伟业创造了一个商业神话:短短一年时间,商务通的名字响遍大江南北。某种意义上,商务通垄断了中国个人电子用品的市场,再想踏进中国个人电子用品市场的企业,都免不了要面对恒基伟业这个对手。 那么,恒基伟业是靠什么成功的?商务通的弱点又在哪里?有心与之一较短长的企业怎样才能打破商务通的垄断地位? 不难看出,恒基伟业的成功关键在于广告,正是由于广告的成功才使得恒基伟业的商务通在短短的时间中变得家喻户晓。对抗上亿元的广告攻势看似不易,但很明显,只有消除广告给恒基伟业带来的巨大影响,才能打破商务通在市场上的垄断局面。
Henderson Albert CHAN created a business myth: just a year, the name of the business ring over the major north-south. In a sense, Business Link monopolizes the market for personal electronic gadgets in China. If you want to enter the personal electronics market in China, you will inevitably face Henderson Albert. So, Henderson Albert CHAN depends on what the success? Businesses pass the weaknesses and where? With one of the shorter and long-term business how to break the monopoly of the business pass It is not difficult to see that Henderson Albert CHAN success is the key to advertising, it is Because of the success of advertising makes Henderson Albert CHAN business in a short period of time become a household name. Campaign against the billions of dollars of advertising offensive may seem difficult, but it is clear that only the elimination of advertising to Henderson Albert great influence, in order to break the monopoly situation in the market.