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除了最熟悉的Philip Kotler,可能M.E Porter是另一位最有影响力的市场营销理论的鼻祖了。他的竞争优势理论时至今日仍然是经典的必修课。并且引导者无数企业和营销人员。M.E.Porter认为任何一家企业都必须具备竞争优势才能在市场上得以生存和发展。而所谓的竞争优势在3个方面可以体现。1成本最低化就是通过在企业内设立各种功能机制来追求一种在行业内总体成本的最低。这种总体成本最低化竞争优势需要非常激
With the exception of the most familiar Philip Kotler, M.E Porter may be the originator of another of the most influential marketing theories. His theory of competitive advantage is still a classic compulsory course today. And guide numerous business and marketing staff. M.E.Porter believes that any one company must have a competitive advantage in order to survive in the market and development. The so-called competitive advantage can be reflected in three aspects. 1 The lowest cost is through the establishment of a variety of functional mechanisms within the enterprise to pursue the lowest overall cost in the industry. This overall cost minimization competitive advantage needs to be very exciting