伴随着20世纪80年代以来经济的持续发展、市场经济的繁荣和人们消费水平的不断提高,加上现代大众传媒和广告的推波助澜,社会上出现的以“新贫族”代表的消费群体引领了一股消费主义思潮。在“物质至上、消费至上”的观念驱使下,他们极强的购物欲发挥得淋漓尽致。很快这种相互攀比,追求奢靡的 With the continuous economic development since the 1980s, the prosperity of the market economy and the continuous improvement of people’s consumption level, coupled with the help of modern mass media and advertising, the consumer groups represented by the “new poor” in the society Led a trend of consumerism. In the “material first, consumer supremacy ” driven by the concept of their extremely strong shopping to play most vividly. Soon this comparisons, the pursuit of extravagance