在我们的身边,经常能见到如此这般截然不同的企业:有的企业,从大卖场到街头小店,从大众渠道到特殊渠道,只要是能够带来销售机会的渠道,都会削尖脑袋往里挤。他们追求的是什么?是铺货率,是市场占有率。而另一些企业坚决不进入大卖场。何故?他们品牌影响力、产品竞争力有限,进入大卖场别说赢利,能持平、能不被退场就要烧高香了。这些企业追求的又是什么呢?是销售利润率。显然,在市场占有率和销售利润率之间,存在着一些近乎天然的矛盾。我们该如何抉择? Around us, we can often see such a completely different business: some companies, from hypermarkets to the streets of shops, from the public to the special channels of channels, as long as it can bring sales opportunities, will be sharpened head Squeezed inside. What is their pursuit? Is the distribution rate is the market share. Other companies are determined not to enter the hypermarket. Why? Their brand influence, product competitiveness is limited, into the supermarkets, not to mention profit, can be flat, can not be exited to burn incense. What is the pursuit of these enterprises is the sales profit margin. Obviously, there is some near-natural contradiction between market share and sales profitability. How should we choose?