战略与策略这两个词,原本是军事术语。战略通常代表整个战争的全盘计划,策略通常是具体的指导取胜之法。这两个名词,用在企业里,战略可以说是整个企业在较长时期内总的全局的目标,而策略则可以说是企业短期内实现某一经济目标的行动方案。简言之,战略指明企业“要去做什么”,策略指导企业“如何去做这件事”。战略——企业求新求变的最高准则为回答战略是企业求新求变的最高准则这一问题,可以从战略的如下四个职能上寻找到答案。职能之一:企业家谋求改变的“工具”。企业家为了领导企业超越现状,就必须去 The words “strategy and strategy” are originally military terms. The strategy usually represents the overall plan of the entire war. The strategy is usually a specific guide to winning. These two terms are used in enterprises. The strategy can be said to be the overall overall goal of the entire enterprise over a longer period of time, and the strategy can be said to be an action plan for the enterprise to achieve certain economic goals in the short term. In short, the strategy states that the company “does what to do” and the strategy guides the company “how to do it”. Strategy - The highest criterion for corporate innovation and change is to answer the question that the strategy is the highest criterion for corporate innovation and change. The answer can be found from the following four functions of the strategy. One of the functions: entrepreneurs seek “tools” for change. Entrepreneurs must go to lead the company beyond the status quo