一、上帝设计一个良好的工业产品,无疑要靠设计人员的潜心劳作,但是一个条件必须具备,那就是设计必须以满足消费者的需要为出发点,只有这样其产品才具有生命力。事实上,良好的产品和良好的商品并不是一回事,良好的产品是站在厂商的立场上做的,只能满足制造者而已,而良好的商品是站在消费者的立场上,能使消费者满足,受到消费者欢迎。一些企业经营者创造出的聘请“上帝”搞设计的做法,不失为将产品与商品融为一体的颇佳途径。日本的三洋公司早就设立了小家电事业部,并且始终聘请20多位家庭主妇每周一次来公司侃谈,即对现有的公司或市场小家电产品评头论足,特别是极尽挑剔和挖苦之能事,同时又无拘无束地畅谈自己的种种要求和希望。新改进或开发的产品出台前,公 First, God designed a good industrial product, undoubtedly relying on the painstaking work of designers, but a condition must have, that is, the design must meet the needs of consumers as the starting point, the only way their products to be viable. In fact, good products and good products are not the same thing. Good products are made from the standpoint of the manufacturer and can only be satisfied by the manufacturer. Good products are from the standpoint of consumers. Satisfy consumers, welcomed by consumers. Some business operators to create a hired “God ” to engage in design practices, after all, the product and product is a good way to integrate. Japan’s Sanyo has long set up a small appliance business, and has always hired more than 20 housewives once a week to talk about the company, that is, the existing company or market small appliances comment on the foot, especially extremely picky and sarcastic Being able to talk about your own demands and hopes without restraint. The new improvement or development of the product before the introduction of public