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在国家等层面鼓励全民创新、创业的大背景下,以及企业对员工实际专业能力要求愈来愈高的现实需求下,作为后起的民办高校如何在诸多不利条件下根据学生条件和特点,迎合市场需求,提高工商管理类专业人才的实际创新能力,树立自身培养特色,提升专业学生的竞争力,是目前众多民办高校工商管理类专业培养取得差异化竞争优势的重要突破口。
Under the background of encouraging innovation among all the people and entrepreneurship, as well as the actual demand of enterprises for the actual professional competence of employees, how can the latter run as a private university meet the conditions and characteristics of students under many unfavorable conditions? Market demand, improve the practical innovation capability of business management professionals, establish their own characteristics of training and enhance the competitiveness of students, is now an important breakthrough in many commercial and industrial colleges to achieve differentiated competitive advantage.