如果把企业比作人,那么核心价值观就是一个人的“人格和品行”。企业的“人格和品行”虽以其个性化为特征,但必须以共性价值观为基础。共性价值观就是社会主义荣辱观。社会主义荣辱观与企业价值观是相互促进与制约的关系。如果社会主流价值观模糊,企业价值观就很难清晰和坚定; If you compare a business with people, then the core values ​​are one’s “personality and conduct.” Although the personality and conduct of enterprises are characterized by their individuality, they must be based on common values. The common values ​​are the socialist concept of honor and disgrace. The Socialist Concept of Honor and Disgrace and Corporate Value are the Mutual Promotion and Restriction. If the mainstream values ​​of the society are vague, the values ​​of the enterprise are hard to be clear and firm;